Le Club Accorhotels under Accor Group focuses on providing every hotel guest a wholesome but tailored experience. When Le Club Accorhotel approached us to refresh their marketing collaterals, its existing information infrastructure was slightly fragmented and in need of a change.

We took it upon ourselves as a challenge to provide clear and concise content that would reach out to their target audience effectively and efficiently. Our creative approach was to segment the creative with the tiered member segments, with the constant reminder of the unique brand messages of each segment

Because we understood the importance of instilling the brand’s message of ‘You’re Special Here’ to the collaterals, the new marketing collaterals was a huge success and were rolled out across Asia Pacific.